Posts
All the articles I've posted.
How to write a story that always lands - 4
Fatigue and skepticism stop most stories before they start, and this last post in the series covers the three emotions and four narratives that get past both.
Why stories beat logic - 3
Your worldview decides how you act, and a story you fall into rewrites that worldview, which is how Edward Bernays turned cigarettes into torches of freedom.
How to build a story that moves people - 2
Every story runs on one pattern, someone did something and it turned out well or badly, and this post takes that structure apart to show why it works.
How a rumor nearly took down McDonald's - 1
A made-up story about worm patties dented McDonald's sales for forty years, and this first post in the story series explains why stories get to us at all.
The patterns hiding in a piano, winter, and the lottery - 2
The last three of the seven relationships that explain the world: oscillation, trend, and independence, and what each one is good for.
What a phone, a macaron, and the universe have in common - 1
The first four of seven quantitative relationships that run through everyday life, and the lesson each one hands you.
Why Ray Dalio's Principles is hard
Dalio tells you to be a hyperrealist and moves on, so here are the two things that stop you: your desires and your guesses.
Why inefficient teams are the ones that survive | The Righteous Mind, part 4
The second half of The Righteous Mind, on the two feelings that bind people into a group and why costly, pointless-looking rituals keep it alive.
The moral instincts that move people, part 2 | The Righteous Mind 3
The last three moral foundations from The Righteous Mind, updated with research through 2024: authority, liberty, and purity.
The moral instincts that move people, part 1 | The Righteous Mind 2
Six of the nine moral foundations from The Righteous Mind, updated with research through 2024: ownership, care, equality, proportionality, loyalty, and honor.