Tag: persuasion
All the articles with the tag "persuasion".
Why the best explanation isn't the most accurate one
An explanation is judged by whether the other person understood it, and buying that understanding usually costs you some precision.
How to write a story that always lands - 4
Fatigue and skepticism stop most stories before they start, and this last post in the series covers the three emotions and four narratives that get past both.
Why stories beat logic - 3
Your worldview decides how you act, and a story you fall into rewrites that worldview, which is how Edward Bernays turned cigarettes into torches of freedom.
How to build a story that moves people - 2
Every story runs on one pattern, someone did something and it turned out well or badly, and this post takes that structure apart to show why it works.
Five techniques that make your writing stronger right away
Five techniques from Mentalist DaiGo, folded into a three-stage process you can run on whatever you are writing today.
Three strategies that shake a reader
Desire, relationship, and difference: three strategies from Mentalist DaiGo for writing that moves a reader instead of just informing one.
You don't write to be read
The first of three posts on Mentalist DaiGo's book on persuasive writing: we write to make people act, and the thing that does the moving is imagination.
Good writing always has a purpose - 1
Every piece of writing exists to change its reader in one specific way, and writing that change down as a single sentence gives you the purpose statement.
How to persuade in two words
The second half of Blair Warren's course cuts persuasion down to two words, validate and fascinate, and explains why correcting someone always backfires.
How to persuade in one sentence
Blair Warren's entire persuasion course fits into a single sentence with five parts, and The Secret sold 35 million copies by using every one of them.