Posts
All the articles I've posted.
Five techniques that make your writing stronger right away
Five techniques from Mentalist DaiGo, folded into a three-stage process you can run on whatever you are writing today.
Three strategies that shake a reader
Desire, relationship, and difference: three strategies from Mentalist DaiGo for writing that moves a reader instead of just informing one.
You don't write to be read
The first of three posts on Mentalist DaiGo's book on persuasive writing: we write to make people act, and the thing that does the moving is imagination.
The limbic system: three ways to make money
The three emotion systems in Brain View, stability, stimulation, and dominance, and how the one a person runs on decides what they buy.
I found the best brain science book - 2
Why memory keeps the experiences you felt something during, how those get filed as patterns that run you without asking, and what changes when you reinterpret one.
I found the best brain science book - 1
Brain View argues that emotion drives learning and decisions, and this first post covers why emotion exists at all and how it turns into the motives behind what you do.
Revise this way and the writing comes alive
The rest of the four-step revision method: read like a reader, name what feels off, write alternatives and pick one, and know when to stop.
Do I really have to revise?
Why revising is what makes writing easy, and why the first thing you revise is not a sentence but the thinking behind it.
Three ways to get people to read your writing - 3
Momentum, part 3: readers run out of attention halfway, so space the interesting bits closely and become the good kind of attention seeker.
Three reasons a reader falls into a piece of writing - 2
Momentum, part 2: give the reader a reason to care and shake up an emotion, the two ways to start something people actually finish.