Tag: storytelling
All the articles with the tag "storytelling".
How to write a story that always lands - 4
Fatigue and skepticism stop most stories before they start, and this last post in the series covers the three emotions and four narratives that get past both.
Why stories beat logic - 3
Your worldview decides how you act, and a story you fall into rewrites that worldview, which is how Edward Bernays turned cigarettes into torches of freedom.
How to build a story that moves people - 2
Every story runs on one pattern, someone did something and it turned out well or badly, and this post takes that structure apart to show why it works.
How a rumor nearly took down McDonald's - 1
A made-up story about worm patties dented McDonald's sales for forty years, and this first post in the story series explains why stories get to us at all.
Two secrets of writing with rhythm
Short sentences for speed, long ones for weight, and a turn that breaks what the reader expects. How to write a piece that reads like a rollercoaster.
Writing is either explanation or experience
Two structures cover everything you will ever write: PREP when you are explaining something, and ki-seung-jeon-gyeol when you want the reader to feel it.